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Fidelity International partners with Canadian Fintech to launch ‘Conquest Planning’ software to the UK advice market

PR Team

PR Team - Fidelity

  • Fidelity International has partnered with Canadian FinTech company, Conquest, as the exclusive distributor of its financial planning technology to UK Independent Financial Advisers
  • The software, ‘Conquest Planning’, will support advisers with goals-based financial planning through data analysis 
  • The partnership marks the latest in an expansion of business services from Fidelity Adviser Solutions beyond its core platform

London, 26 May 2022: Fidelity International has partnered with Canadian FinTech company, Conquest, as the exclusive distributor of its financial planning software, ‘Conquest Planning’ to the UK independent advice market.

‘Conquest Planning’ uses data and Artificial Intelligence (AI) to provide advisers with greater insight into clients’ changing circumstances, allowing them to model recommendations in real-time and understand immediately how they might impact clients’ goals. Its technology processes data in a variety of ways - quickly building and comparing different plans to create more time for advisers to spend with their clients.

The software includes a digital assistant (Strategic Advice Manager - SAM) to support the advice process in several ways:

  • Creation of client “profiles” incorporating information about their objectives, priorities, and risk tolerances. 
  • Analysis of plan data and application of best practices around financial strategies, business intelligence and client sentiment to present prioritised strategies. 
  • Real-time scenario planning, enabling advisers to model and re-model changes to a client’s plan and understand how a change in their recommended strategy - such as saving more or retiring later - will affect their outcomes. 
  • Providing advisers with a consistent, branded summary report of their recommendations to share with clients, helping to improve the overall experience of delivering financial advice. 

The software has also been developed to support integration into advisers’ existing technology systems and tailored to their specific needs.

‘Conquest Planning’ will be available to UK intermediaries through Fidelity Adviser Solutions, marking the latest expansion of business services offered beyond its core platform. Fidelity has partnered with Conquest, the industry leading Canadian FinTech Company, as the exclusive distributor of ‘Conquest Planning’ to UK Independent Financial Advisers.

Jackie Boylan, Head of Fidelity Adviser Solutions, comments: “Conquest Planning" has the potential to transform the way advisers engage with their clients, and ultimately the way they do business. The software offers an innovative approach to financial planning at the click of a button, helping advisers to build plans faster and more efficiently.

By creating a consistent framework for delivering robust financial plans, it improves the efficiency of client reviews and provides advisers with the opportunity to help more people benefit from advice and potentially engage with new clients, as well as review how they operate as a business.

We’re hugely excited to partner with Conquest following its success in Canada, and as it embarks upon its launch in the UK. Its solutions have the potential to change the way financial services companies operate and partnering with the team to deliver ‘Conquest Planning’ to the UK advice market is a significant step for Fidelity Adviser Solutions. We look forward to working together with them and our clients to develop the solution over the coming months.”

Mark Evans, President and CEO, Conquest, comments: “After tremendous early success, modernising advice delivery for over 15,000 Advisers in Canada, we are excited for the opportunity to bring ‘Conquest Planning’ to the UK. When building Conquest, the ability to support multiple geographies was a priority as access to financial advice is a global challenge.

Our AI approach to advice provides Independent Financial Advisers with a powerful, yet intuitive platform to efficiently build and manage financial plans. We are excited to partner with market leader, Fidelity Adviser Solutions, to modernise the practice of advice delivery in the UK.”


Notes to editors

For further information, please contact: 

Emma Beresford, 0203 986 2004 / 07730 594806 / 
Rebecca D’Cunha, 0203 986 2032 / 07435 541470 /   

About Conquest

‘Conquest Planning’ is a leading financial planning software company with a purpose-driven approach to delivering financial advice. The company is built on the foundational belief that every person deserves access to great financial advice. Users of ‘Conquest Planning’ leverage the intuitively designed product, simple onboarding process, and data driven artificial intelligence to accelerate the delivery of beautifully designed, hyper-customised financial plans. 

Established in 2018, ‘Conquest Planning’ was founded by a team of FinTech veterans whose track record of success spans over 30 years in the international financial planning software space.

About Fidelity Adviser Solutions

Fidelity Adviser Solutions is Fidelity International’s adviser services business that offers a broad range of investment-related products, tools and services to advice firms and their clients. We seek to make advisers’ lives easier and their firms more efficient while providing a great experience for their clients. Our goal is to help firms build strong, profitable and sustainable businesses and to support them through any challenges that may arise.

In addition to collective and exchange traded investments, product wrappers and a comprehensive DFM service, we provide advice firms with cutting-edge technology solutions and tooling. These not only improve efficiency but also enhances the client experience. Advised clients have full access to their accounts through a secure portal and highly-rated App. We are proud to serve more than 5,000 adviser firms while administering £49 billion on behalf of over 330,000 clients*. We were named ‘Platform of the Year’ at the UK Platform Awards 2021.

* All figures as at 1/1/22

About Fidelity International

Fidelity International offers investment solutions and services and retirement expertise to more than 2.5 million customers globally. As a privately held, purpose-driven company with a 50-year heritage, we think generationally and invest for the long term. Operating in more than 25 countries and with $767.6 billion in total assets, our clients range from central banks, sovereign wealth funds, large corporates, financial institutions, insurers and wealth managers, to private individuals. 

Our Workplace & Personal Financial Health business provides individuals, advisers and employers with access to world-class investment choices, third-party solutions, administration services and pension guidance. Together with our Investment Solutions & Services business, we invest $574.9 billion on behalf of our clients. By combining our asset management expertise with our solutions for workplace and personal investing, we work together to build better financial futures. Data as of 31 March 2022. Read more at

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